Search Engine Tips
by PornGeek - PornGeeks

This article is aimed at all of you out there who dont want to make
search engine optimisation a full time job. But want to do their best to
get good search engine listings by building your sites correctly and knowing
where and how to submit.

There are a lot of "howto" articles on the net on search engine optimisation. But frankly, beyond a few general tips.. and a few myths, a lot of it is bad advice.
Im going to try to tell you what i know works from six years of living off search engine traffic.

The first tip is not to try to own a specific set of keywords. Just as an example lets assume you own a teen webcam site. Newbies to the business decide theyre going to be number one on every search engine for "teen webcam"and everything they do from that point on is targetted at that keyword combination, and only that keyword combination. Of course a month later when they are listed everywhere and they search for their site they find themselves on page 27 of all the search engines for those words and just cant figure out why.

You should pick several four keyword combinations that subdivide into other great keyword combinations. In the above example one set should have been something like "free teen webcam videos". By targetting that combination you have the individual keywords, you have free teen, teen webcam, free webcam etc etc. You may not get a first page listing for a two keyword combo. And you probably wont get exactly the set you are shooting for. But you could find to your shock that you are on the first page, or even number one for a good set.. maybe free webcam video. You never know. Its very important to remember nobody.. i repeat NOBODY can guarantee you a number one listing for any competitive keyword combination. If they even hint they can.. theyre frauds.

The second tip is that no matter what else you do the first words on your web page
should be your main keyword combination. This comes before banners, before
anything. Its' a waste Accidentally doing this on a minor avs site once got one of my sites listed as "Click here now for...." You get the idea.

Tip three is that every single image on your site, even graphics should have alt tags. The alt tags should target your keywords but should not ever be identical and should contain phrases other than your main phrase. Most search engines count
percentages for each word and combination so having the word "webcam" repeated a thousand times on your site will assure that your NOT ranked high for it, rather than the opposite.

Tip four is the title, domain name, directory name and even html file name. Google for one is at the moment using this as its primary criteria, though those of us in the business a while who arent spammers are still working on our page rank and other things, we've always watched this. A good trick is to softlink my-keywords-here.html to index.html.

Number five is you should have a lot of content. This doesnt mean what you probably think it does. A search engine doesnt care if you have five hundred thumbnails on your page. It doesnt care if you have the worlds prettiest site. It cares about the amount of content as compared to keywords. If your site contains
nothing but a set of keywords or even a couple and some pictures your usually going to get a godawful listing. Content, generally, means text and links. This isnt exactly accurate but in general any particular keyword combination should take up more than 3-6 percent of your site content. This changes monthly by the way and
is different for each search engine. While your site title should be loaded with keywords, you can overdo it in the body of your site.

Number six is linkage. You want links coming into your site with your keywords in the link text. The more links from the more domains the better. Thats pure page rank. You also want links out. It actually has a Tiny cost in page rank to link to other sites. But trading links will increase your page ranks fairly quickly up to page rank three or four. At which point your in a new battlefield. Now for a 'myth' of my own. I have never seen anyone claim links OUT helps page rank or listings but from
experience ive seen sites with a lot of inbound links and almost no outbound links that were nearly identical to sites that contained a lot of links out with a similar number of inbounds and have noticed, from totally anecdotal experience that the site with a lot of outbound links gets listed higher. This may be in fact because the inbounds on the first site are temporary and the listing transient whereas the other
site was more permanent and established. But its something to consider.

Number seven is always always always submit your sites to the big search engines by hand the first time. You can use some submitters for subpages, less important pages etc but never ever autosubmit your site for the first time with an autosubmitter. Its more likely to either get you banned or mess up your listing than
anything and its not worth it. If you wish you can resubmit once amonth after your listed with an autosubmitter, and i do this for minor tertiary sites. But your main domains and important sites MUST be hand submitted to every major search engine you can find.

Number eight is to use link lists. You should include links to at least some of your other sites on every public page you own, even if those links are tiny and in a place users never see. These links guarantee your sites get spidered regularly and can help with page rank. Ideally you should have a domain or two whos' front end is a link list containing every domain you own and as many sites as you can fit without being ridiculous.

I hope these tips help and of course if they dont... its the evil netgods fault.

PornGeek

PornGeeks